The companies are employing copywriters to write strong emails that attract customers. Many people think that it’s as easy as it is for bloggers or writers for publications, but I beg to differ. This source of income is no longer an unclaimed one. Everyone from graphic designers to freelance writers is eager to jump on this bandwagon, so you have lots of competition in the market.
If you are going to make money by writing email content then you need to master the art of writing compelling content. Here are some tips that can help you write compelling email marketing copy.
The first rule of success in email marketing is to write an email so good people can’t resist clicking on the link. Does that sound cliché? It’s not.
Poorly written emails don’t just fail to attract links, they distract people from the content you actually want to promote.
Research shows that the copy of your email may have a great impact on the success of your email marketing campaign in converting users into customers. In fact, a single line of text in your email can exert more influence on readers than what you say.
How to Write a Marketing Email
Let us start exploring the rule for writing quality email marketing content
Amazing Rule: T.C.P.A.R.S
It is a rule to write compelling email content. Details are given in the following stepwise (6 steps). In brief,
- T:Target
- C:Call-out
- P:Personal Connection
- A:Authority
- R:Reciprocity
- Social Proof
In this article, we will discuss, How to Write a Marketing email, with an example of email marketing for a Udemy Embedded System Course. In each following section, relevant principles are applied in the context of this course
1-Target Audience
The main lesson to more in the content of the email marketing is that the first step we need to do is set the target.
This is a simple formula to improve your content. Ask yourself: who are the ones who need this information? How can I answer their questions? What is the best way of doing it in a very clear and easy-to-understand way? In this way, you write down good content for your email message.
In our example (case study), our target audience is all those enthusiast systems developers, who want to learn Embedded system design from their homes by doing hands-on practice. According to this scenario;
The target audience is Embedded Systems Design Students
Write an attractive Subject Line
Although, this article is focused on the body message of the email. However Subject lines are very important
To know how to Choose Subject Line, may please refer to the complete free Youtube video course
Email Marketing Mastery Course
How to Write Perfect Subject Line
Have we ever sent you an email? If so, you’re familiar with the most important part of any marketing message: the subject line.
In our case study, one of the eye-catching subject lines maybe…
Embedded System Designer? Want to design projects at home and sell globally
We can check our subject line from the following useful tool
2-Callout
The second component of the T.C.P.A.R.S Rule is Call-out. It is mostly like the subject line, the first line of the message. To increase click-through rate, Write a punchy, engaging first line to get your audience invested. Once your audience is hooked by your first line, they will continue reading and are more likely to click on any links you include in the message.
The good news is that you don’t need to be an expert copywriter to write great call-outs.
Even if who you are is not a writer, you should always make an extra effort to create a great headline or paragraph to grab the audience’s attention. If the opening message is enticing and drawing attention, it is the best way to drive page views.
In a sense, people expect to see the call-out and the detailed notice when they open their emails. It’s like when you go to a shopping mall and you see a sign saying “30% Off Now” at a particular store. You’ll probably be more inclined to check it out because it shows that there is something special waiting for you, whether it is 30% off your already marked down purchase or additional items in order to qualify for your discount.
According to this scenario, our lines for Callout are
Hey/Hi [ Name ]
Are you struggling for learning hands-on Embedded systems design from your home ? and want to offer freelancing systems design?
another example maybe…
This course is specially designed for those embedded engineers who want to learn their concepts from zero at home without joining any institute physically and don’t have time to spend on another course.
one more example…
If you are looking for a universal embedded course with the best project support then Embedded Systems Designing Course
can do trick for you. It will give you professional guidance on what works in the real world!!!
3-Personal Connection
In 3rd component of the Rule in, How to Write a Marketing Email, is personal connect, you need to show some emotions so contact “affectively” with them. For example Example…
“just like you five years ago, I almost was motivated to learn embedded systems online but was failing to find the right track
In our case study, Personal connection maybe
In fact, just like you five years ago, I almost was motivated to learn embedded systems online but was failing to find the right track
another way,…
We all know people who have passed the exam and gotten certified. But how many of us can say we’ve done it WITHOUT putting our social lives on hold? I’m guessing not many.
and of course, keep on the hook, with them by following
If you want to learn how to get started in embedded systems development, then keep reading because this course is designed specifically for YOU!
4-Authority
At this phase, You need to show people that you are an authority in your niche. You are to show them that you can help them
an example in our case…
But now after years of patience research testing and hard work I have more than 40,000 students worldwide following my courses and counting.
Maybe you have a lot of followers on social media or a blog with 10K visitors? Maybe you have a lot of experience in the field? Whatever it is: use it! Show them how you are an authority right from the start and they will suddenly trust you more easily.
Authority is something that you build over time — and can help boost your brands’ legitimacy. An authority on a subject means that the person is recognized as an expert in their field, and has the ability to influence others.
For our Udemy embedded systems course, Demonstrating Authority
I have over 40,000 students following my courses. In addition to being the creator of Udemy’s highest-rated Embedded System Design course and one of Forbes’ 30 under 30, I spend my time imparting that knowledge to other aspiring entrepreneurs and developers. Through my courses, you’ll learn how to design and develop your first product, and also properly market your freelance System design business online. My courses range from $15-$200+ and payout more than $2 million dollars a year.
5-Reciprocity
Also, according to the T.C.P.A.R.S Rule for How to Write a Marketing Email You need to make them feel that you owe us something that you are going to give them? what is the solution?
In our case study, Reciprocity maybe…
You can call me stupid but I’m giving away my Embedded System Design course for just $19.99 and I would give it away for less but Udemy does not allow me to sell it below this.
Also, another statement to play with their emotions
So for that, I decided to give you all the IDE development tools and the datasheets that I use, for free when you enroll let me know if you want that after you get the course.
6-Social Proof
Now the last but not least, thing Social proof. This is also very important what you are going to do is to add some social proof using screenshots using images.
In our case, the Social Proof component would be to go to Udemy/Facebook and other social media links of the course, grab a few of the 5 stars reviews, and past here
Evaluating email quality:
Finally, We should test email to see how this will perform, what may be the outcome of our writing. Let’s go to
And evaluate the quality of our email message, based on T.C.P.A.R.S Rule
Conclusion
Today’s article is a brief overview of email marketing strategies that are useful for small businesses, and I am quite confident that you will find some ideas or strategies that are brand new to you. I would love to hear what you think about the ideas presented here in the comments section.
In short, the best email marketing copy is simple and to the point. It allows the reader to quickly scan it, but also feels like content worth reading. More importantly, it allows your subscribers to see a side of your brand that they may not have seen before. From there, it will be up to you if they choose to dig deeper into it or not. In this post, We have discussed in detail the T.C.P.A.R.S Rule, which has been presented by “Mr. Honest” at the following Youtube link